[Association] Insights for Everyone: Data Analytics for Leadership, Staff & Board

Webinar: Group live presented online due to COVID-19  ||  Attendance: 114 Associations  ||  Reviews   ♦♦♦♦♦  ||  Great information was shared. The case studies were impressive. || It was awesome. I got a LOT of good ideas, recommendations and guidance as far as priorities and what to look at. Thank you so very much!  || Very informative. Thank you!  || Very informative. Thank you!  ||

Click here for Recorded Webinar 

(Note: CAE or CPE credits can only be granted to attendees of the group-live webinar presented online )


[Association] Insights for Everyone: Data Analytics for Leadership, Staff & Board

Date Wednesday, January 20, 2021
Time 11:00 am – 12:30 pm (Eastern Time)
Course Description Take part in an exhilarating conversation detailing how modern data analytics helps you better understand your members (and non-members) by pulling together the 80% of your member data that is NOT stored in your AMS/CRM system and analyzing/delivering it in new and productive ways.

Highlights will include:

  • Insights for Everyone – Analytics for Leadership, Staff, and Board
  • Member-Facing Analytics – the Overlooked Way to Monetize Your Data
  • How a Data Analytics Solution Delivers Org-Wide Agreement on Metrics
  • Supporting and Engaging Components with Data Analytics
  • Dramatically Enhanced Member Engagement Scoring

If you haven’t seen Data Analytics for Associations recently, join us to see what’s now possible!

Instructor Bios:  

Rob Miller, MPA CAE, is Senior Vice President of Revenue at Gravitate Solutions, Alexandria, VA. As SVP, Rob will utilize his deep association industry expertise and leadership experience to help guide corporate strategic direction, product direction, and oversee customer relations, sales and marketing.  Rob was previously President and Co-Founder of Avectra (Abila).  Education:  Bachelor’s degree from Gustavus Adolphus College and a Master’s Degree in Public Administration from American University.


Lacy Packard,  Director of Information Technology, American Association for Justice.  Education: Master of Arts, Political Management, The George Washington University, Washington, DC; Bachelor’s degree in Political Science from Oklahoma State University.


Terry Dowdy, CAE, Director of Information Technology & Web Services, Tax Executives Institute.


Level Intermediate
CPE (NASBA Category) Information Technology
CAE (Field of Study) Administration
Prerequisites some background in marketing or IT
Delivery Group live presented online due to COVID-19
CPE/CAE Credits 1.5
Cost: Free
Learning Objectives You will be able to:

  • understand how to create meaningful executive dashboards to help with decision making.
  • how to use data analytics to help make decisions which lead to dramatically enhanced member engateement
  • approaches to monetizing important data in your association.

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