ASK, CAPTURE and ACT to Engage New and Renewing members














Webinar: group live presented online  ||  Attendance: 89 Associations  ||  Reviews   ♦♦♦♦♦  ||  Another great webinar. I loved the engagement today with the attendees. So much great information. || Very engaging speakers!  || Practical takeaways was a nice change for a webinar.  || very effective presenters  || I found this session very helpful and have already used one of the takeaways in my conversation with our VP of Membership. || This event could have gone on for another half hour to an hour. It was fantastic!!  ||  Process with questions was very helpful! Call to Action will be utilized.

Click here for Recorded Webinar 

(Note: CAE or CPE credits can only be granted to attendees of the group-live webinar presented online )




W136: ASK, CAPTURE and ACT to Engage New and Renewing members




March 18, 2021
Time: 11:00 a.m. to 12:30 p.m. EASTERN TIME
Description Do you find that you’re guessing what it is your members need? Or are you struggling to understand why they do the things they do, or don’t do?

Contextual Engagement is the process of ASKING questions, CAPTURING context, and ACTING with automated workflows and alerts. It helps organizations engage members with more relevance and personalization throughout the member journey.

Combining Contextual Engagement with your existing marketing efforts will allow you to more effectively meet member needs and drive higher return on your marketing investment.

Join us for a short presentation and discussion about what Contextual Engagement is and how associations are using it to drive revenue.

Instructor Name and Bio Dave Will, Co-Founder PropFuel

While working for SAP, a multi-billion dollar software company, nearly 20 years ago, I was advised to “walk faster and smile less, because perception is reality”. I took this to heart and started a business based around the antithesis of this advice.​

It was 2001 when I started what became Peach, a Learning Platform software company, and recently finalized a successful sale to AKKR, a private equity firm.

Currently, I’m working on PropFuel, a Feedback Automation Platform designed to capture the voice of your stakeholders: employees, customers, members, etc… through feedback campaigns.


Amy Hemphill, Senior Director Member Relations, ASAE

Senior Director with over ten years of managerial experience in a highly recognized association. Expertise in member services to develop and implement processes to solicit new members, member engagement, onboarding and retention in conjunction with, promoting and implementing customer service standards, as well as formulates, implements, and manages non-dues revenue sales. Enables the membership team and the organization to respond to the needs of current and prospective members.


Level Intermediate
NASBA Category Communications and Marketing
CAE Field of Study Membership Development
Prerequisites; Advance Preparation Required At least 1 year of association or nonprofit operations experience.  No advance preparation required for course
Delivery Group Internet-Based
CPE/CAE Credits 1.5
Cost:  $0.00
Learning Objectives (minimum of 3)  

Learning Objectives of Course:

–       Understand the Ask, Capture, Act methodology

–       Learn question asking techniques for improving member engagement outcomes, and improving response rates

–       Learn how to analyze responses and how this informs the interests of the members

–       Learn technology tools for acting in real time as a result of captured responses.

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