ASK, CAPTURE, ACT: What to Ask Your Members to Drive Engagement

 

 

 

 

 

 

 

 

 

 

 

 

Webinar: group live presented online  ||  Attendance: 113 Associations  ||  Reviews   ♦♦♦♦♦  ||  Great info, thank you! || Enjoyable and thought provoking  || This was a great presentation!  || Wonderful presentation  || Great program and excellent content. || Thoughtful, structured questions to help drive info for use to use || Great insights on conversational engagement!

Click here for Recorded Webinar 

(Note: CAE or CPE credits can only be granted to attendees of the group-live webinar presented online )

 

What questions can you ask your members to drive more engagement?

Conversational engagement draws in members by involving them in a two-way dialogue – different from the one directional broadcast emails that have dominated member communications up to this point. By engaging in conversations over email, associations can ask questions to better understand member needs, capture new information and act on needs in real time.

Join us for a live webinar to:

-Explore the concept of conversational engagement

-Understand which questions to ask when engaging members in 5 campaigns: member acquisition, onboarding, needs, event engagement, renewals/lapsed member

-See how PropFuel association, Hospice and Palliative Nurses Association, is incorporating questions in their conversational engagement campaigns

LEARNING OBJECTIVES
  • Explore the concept of conversational engagement
  • Understand which questions to ask when engaging members in 5 campaigns: member acquisition, onboarding, needs, event engagement, renewals/lapsed member
  • See how PropFuel association, Hospice and Palliative Nurses Association, is incorporating questions in their conversational engagement campaigns
SPEAKER BIOS

Dave Will
Co-Founder and CEO, PropFuel
While working for SAP, a multi-billion dollar software company, nearly 20 years ago, I was advised to “walk faster and smile less, because perception is reality”. I took this to heart and started a business based around the antithesis of this advice.​It was 2001 when I started what became Peach, a Learning Platform software company, and recently finalized a successful sale to AKKR, a private equity firm. Currently, I’m working on PropFuel, a Feedback Automation Platform designed to capture the voice of your stakeholders: employees, customers, members, etc… through feedback campaigns.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Communications and Marketing Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Membership Development CPE/CAE Credits 1.5
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course Cost $0.00

UncategorizedMay 18th, 20210 comments

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