7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation





Webinar: group live presented online  ||  Attendance: 27 Associations  ||  Reviews   ♦♦♦♦♦  ||  Thank you — great session. || This was a great discussion…thanks! || I found Lori to be very engaging and probably could have listened to another 30 minutes of her insights.  || I found Lori to be very engaging and probably could have listened to another 30 minutes of her insights.  || Great discussion – thanks for encouraging participation.

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(Note: CAE or CPE credits can only be granted to attendees of the group-live webinar presented online)



11:00 AM – 12:30 PM (EASTERN TIME)

This year, an unprecedented number of Americans left their positions with July 2021 being the all time highest for attrition– 4 million Americans quitting their jobs and an estimated 10.9 million job openings available according to the U.S. Bureau of Labor Statistics. In this course we’ll discuss how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place.  We’ll also discuss what top revenue generating talent want from their next employer as well keys to a successful employee retention program.

  • Learn the reasons behind The Great Resignation and how your organization can maneuver through this complex environment
  • Understand specifically what appeals to revenue generating professionals (sales, development, sponsorship, non dues, etc) when considering a position with associations, nonprofits, and other purpose driven organizations
  • Explore ways your organization can create a culture that retains top talent even in times of historic market competition

Lori Zoss Kraska, MBA, CFRE
Founder and Chief Principal, Growth Owl, LLC
Lori Zoss Kraska, MBA, CFRE is Growth Owl, LLC’s Founder and Chief Principal. She possesses over 22 years expertise in revenue generation management, corporate sponsorship support, corporate cause marketing, fundraising, corporate social responsibility, non profit consulting, executive sales management, training, and marketing strategy roles earning her a reputation for establishing pathways quickly to exceeding revenue/fundraising goals, building high performance teams, developing relationships quickly, and outpacing expectations. She’s held key leadership and corporate sponsorship positions within organizations like PBS, NPR (local stations), DAC Group, Clear Channel (now I Heart Media), University of Phoenix-Midwest Campuses, and Citysearch.com. She’s been a regular featured speaker and panelist at the association conferences, Public Media Development and Marketing Conference, PBS Annual Meeting, American Marketing Association, Alumni Speakers Bureau, and various local professional organizations. Lori holds an MBA in Systems Management and when time allows is an adjunct professor of Communications and Public Relations at Baldwin Wallace University. Lori earned the distinguished certification of Certified Fundraising Executive (CFRE), the world’s only accredited certification for philanthropic fundraising professionals, by CFRE International in 2021. This certification is accredited by the American National Standards Institute. In 2020, Lori was nominated and selected to participate in the 30th Leadership Medina County Signature Program–an initiative that brings together cross industry professionals to explore complex county and regional issues She received letters of commendation from the state of Ohio and the Ohio Senate for her commitment to help community organizations. Although Lori resides in the Greater Cleveland, OH area, she is proud to be of service to clients globally helping purpose driven organizations and corporations achieve their funding goals and empower them with the tools needed to build upon that success.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Business Management & Organization Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Strategic Management & Administration CPE/CAE Credits 1.5
Prerequisites and advance preparation needed No advanced requirements, however level would be Manager or higher Cost $0.00
Refund and Complaint Resolution Policy: www.ustranscorp.com/webinar-policy

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org

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  • U.S. Transactions Corporation

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  • Key Points About Services

    - Over the last 7 years, we have a client retention rate of 97.5% (vs. industry average of 67.4%).

    - Three consecutive years (2012, 2011, and 2010) in President’s Club

    - We prove and validate your success by providing an initial 6-month fee/savings analysis, and thereafter annually.