3 Features to Look for in an Online Community Platform as an Association
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(Note: CAE or CPE credits can only be granted to attendees of the group-live webinar presented online)
For associations, there is a general need to enhance member experience through an online platform and raise non-dues revenues. Many online communities recognize these needs and look for different ways to accommodate them. Not all online communities are the same, so we narrowed down the top three features we think benefit associations the most. When looking for a new online community, having these qualities will be important to the leaders and members of your association:
Make sure that there are advertising features in your community platform. This is a great way to get your sponsors clear visibility to your members and can increase non-dues revenues. See how an easy to use ad serving tool allows you to seamlessly import linked images across all areas of the platform. We have seen several clients use this tool to promote sponsors at upcoming conferences and events.
There should be ample room for networking within your online community platform. One of the most important reasons your members are there is to connect with others and share information. Having several different ways to connect is a plus in an online community!
An online community platform should be easy to use for members with any level of technology knowledge. As we see more and more associations transfer from the traditional listserv way of communicating, there has been an increasing need for a community platform that is simple yet intuitive and collaborative. All members should be able to have access to easy information sharing within your platform.
1. Learn how Advertising, Networking Opportunities, and a User-Friendly Experience work together to benefit community platforms.
2. Learn how to use features of your platform to increase engagement and sense of community.
3. Learn how to raise non-dues revenue through a great member experience.
|Level||Beginner||Delivery||Group Internet Based|
|CPE(NASBA Category)||Computer Software & Applications||Reviewer||Wade Tetsuka, CPA|
|CAE (Field of Study)||Member and Stakeholder Engagement and Management||CPE/CAE Credits||1.5 hours|
|Prerequisites and advance preparation needed||No prerequisites. Advance preparation needed: None||Cost||$0.00|
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