By Invitation Only
Innovative Analysis of Association Data Yields Rich New Member Insight (and Revenue)
Association Executives (C-Level only)
Thursday, March 26, 2015
6:00 pm to 8:30 pm
The City Club of Washington, DC
555 13th Street, NW, Washington, DC 20004
Speaker: John Kagia, Director Strategy & Insight, ORI, Inc.
A mid-size industry Association was at a crossroads: having achieved dramatic growth by adding new membership categories, they now served a much more heterogeneous member base with diverse and occasionally divergent needs. The leadership team was particularly interested in determining which offerings motivated members to expand their involvement, so they could enhance the Association’s educational product and service programs. Through an actual case study, learn how the Association was able to mine its existing membership database to help the leadership team develop specific, actionable decisions, and to set the right strategic organizational priorities. For more information, see ORI – Member Insights White Paper January 2015.
John Kagia is Strategy & Insight for ORI, John’s primary focus in strategy development and building innovative research solutions for association and nonprofit clients. Levering his many years of experience leading research studies for industry-leading organizations including Accenture, General Dynamics, IBM and Microsoft, he has a very keen understanding of how organizations can use market insights to plan, grow and measure their performance more effectively.
Ensure your spot. Register early at email@example.com or call 866-442-3327.
Hors D’Oeuvres and Cocktails will be served.
For more information, go to www.ustranscorp.com/calendar.